About
👋 Who I Am
Hi, I’m Paulo Roberto Cruz França, a software engineer passionate about building reliable systems, solving complex problems, and learning in public.
Over the years, I’ve worked on projects ranging from distributed point-of-sale systems to offline-first applications for international organizations, as well as collaborating with startups in AI and enterprise tech.
🚀 What This Blog Is About
This space is where I:
Share technical showcases of projects I’ve built or contributed to.
Keep a development journal of experiments, side projects, and learning.
Reflect on industry trends, software practices, and career growth.
My goal is to write transparently, document my journey, and hopefully help others who are solving similar problems.
🏢 About Heetoo
I publish this blog under Heetoo, the company I founded to collaborate with organizations and deliver software solutions.
Think of Heetoo as the professional umbrella under which I work with clients, while this blog reflects my personal voice and perspective as an engineer.